Limited reach and customer base

Without a marketplace presence, brands rely solely on their own channels, such as physical stores or their own e-commerce website, to reach customers. This can limit their exposure to a broader audience and potentially restrict their customer base.

Increased marketing and customer acquisition costs

Brands without a marketplace may need to invest heavily in marketing and advertising to attract customers to their own channels. This can include expenses for digital marketing, social media advertising, search engine optimization, and other promotional efforts, which can be costly.

Inventory and supply chain management

Without a marketplace, brands are solely responsible for managing their own inventory and supply chain logistics. This includes forecasting demand, managing stock levels, and coordinating shipping and fulfillment operations, which can be complex and resource-intensive.