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Huge customer data assets, resulting in data structure confusion
We have accumulated rich customer assets, including C-end consumer users from member centers, online official websites, JD.com, Taobao, offline stores. We can achieve unique customer identification through algorithms, completing the matching of people, devices, and labels.
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Low customer sales conversion rate
For consumer customers, we can try to use AI algorithms to achieve intelligent product recommendations; For corporate customers, we can try to identify key decision-makers and improve the efficiency of lead conversion.
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Low customer activity
We can try to explore customer value through data mining, cluster different models for customers at different stages, and provide business with refined operational customer classification to maximize customer value.